Delta Arts home page mockup

Summary

DeltaARTS: Increasing Impact Through Color & Clarity

The DeltaARTS website lacked the vibrant energy of an arts organization. My redesign transformed it by injecting a bold, brand-aligned color palette and streamlining cluttered sections like events and navigation into scannable, actionable content. This included strengthening calls-to-action and consolidating five fonts into a cohesive two-font system for better hierarchy and clarity.

Industry

Non-Profit

Tools

Figma

💡 Hover/Click over the dots to see specific improvements

Hero Section

Before

Delta Arts hero section before mockup
Donate CTA buried on the left-side
Unnecessary category in the navigation menu
Weak visual hierarchy and lack of strong value proposition

After

Delta Arts hero section after mockup
Removed campaign-specific pages from main nav
Donate CTA moved to right-side convention
Stronger, benefit-focused headline with a CTA

Events Section

Before

events section mockup before
Color contrast ratio barely meets WCAG AA standards
CTAs don’t stand out against the event cards

After

events section mockup after
Improved color contrast ratio to meet both AA/AAA standards
Prioritized events: top 3 featured with clear "See All" CTA

Program Section

I moved "The Spy Who Framed Me" campaign from the navigation menu to a dedicated spotlight section, making it more discoverable and encouraging deeper engagement.

After

mockup of fundraising campaign section

Socials Section

Updated social icons to align with their vibrant brand colors, creating visual consistency across all touchpoints.

Before

social icon section before mockup

After

social icon section after mockup

Footer Section

Before

footer section before mockup
Color contrast could be enhanced for better readability
Styling could be elevated to match the brand's vibrant personality

After

footer section after mockup
Improved color contrast ratio to meet AA/AAA standards
Clean, modern design with brand-aligned colors

Note: This was an unsolicited redesign created to demonstrate UX/UI improvements. All design work and recommendations are my own.

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